The Ministry of Tourism, Culture and Gaming (MTCG) is now accepting applications for the Experience Ontario 2025 grant program, designed to support festivals and events that drive tourism and boost local economies.
Eligible applicants can receive funding of up to 50% of their event’s cash expenses. Funding is divided into three tiers based on the event’s budget: Tier 1 (signature events) offers up to $125,000, Tier 2 (emerging events) up to $55,000, and Tier 3 (community events) up to $20,000.
To qualify, events must occur in Ontario between April 1, 2025, and March 31, 2026, and meet specific criteria, such as attracting at least 30% tourist attendance or 5,000 tourists. Applications are limited to one per organization or affiliated group, and the event must have taken place at least once in the past three years.
Applications are competitive, and funding is not guaranteed, even for past recipients. Interested parties should apply by December 30, 2024, at 4 p.m. EST via Transfer Payment Ontario. New applicants must create a My Ontario Account.
The ministry encourages applicants to review the program guidelines and consult their Regional Tourism Advisor. For more details, visit Ontario.ca or email experienceontario@ontario.ca.
The program aims to inspire visitors to explore Ontario, engage with local experiences, and increase tourism spending across the province.
(Written by: Joseph Goden)