The production of a new Amazon Prime series that is filming in Cobourg is making its mark on local businesses—but it’s happening against a broader backdrop of economic tension.
As much as this is a great way to strengthen Cobourg’s economy, give financial opportunities to local residents and publicise the town, there have been cons for businesses and civilians alike, as parking lots close to businesses are full, roads are closed, there are many American flags out flying, and fake signs on businesses block real ones.
With recent tariffs driving a wedge between Canada and the United States, some shop owners and employees say the effects of cross-border strain are being felt close to home, especially as American-led productions move into Canadian towns.
We spoke with locals to find out how the filming is impacting their daily routines:
As the lights dim and the cameras wrap, Cobourg is left to reflect on a week of excitement, disruption, and economic possibility.
While the filming of “The Greatest” has brought welcomed attention and short-term financial gains, it’s also highlighted deeper concerns—from blocked storefronts and crowded roads to the striking presence of American flags in a Canadian town.
In the shadow of ongoing tariff tensions between Canada and the U.S., some local business owners can’t help but feel the weight of cross-border complexities. For Cobourg, this production may be a once-in-a-lifetime opportunity—but it also serves as a reminder that even Hollywood glamour comes with real-world trade-offs.
Filming wraps up on Friday and the series is expected to release in late 2025 or early 2026 and the question is: Will you tune in?
(Written by Evan Gibb)